Today’s customers are busy. Not only are many working more hours, but they also have more things competing for their attention in their free time. While there are other reasons for personalization, this is one of the biggest. Personalization makes shopping faster and more convenient — two things that are highly valued in today’s society.
According to a study of 3,000 consumers in the U.S. and the U.K., more than 70 percent of people say they expect personalized experiences when they interact with brands. Notice the wording there. They don’t desire personalization — they expect it!
The L501 Label Printer swell as being a all round great Label Printer, is ideal for smaller business wanting to offer a personalisation service as you can print single labels quickly on demand.